Patina’s Marketing practice helps companies deal with a wide variety of issues and situations at a strategic and tactical, "hands-on" level. Whether you have a skills or expertise gap — or just need more help to meet deadlines — we are ready to assist with our experienced and proven team. With marketing talent from some of the best companies in the world, we are able to help in areas such as:
These examples explain how we can help in a variety of situations:
Strategic Marketing Plan
A commercial real estate firm had never had a marketing plan to help it fully lease its vast holdings of industrial and office space. The company did not need a full-time marketing executive, but it did need the type of experience and knowledge gained from a seasoned marketing professional. Patina provided a Patina Professional to create the comprehensive marketing plan and then manage a new internal client marketing employee for approximately 20 hours a month. Our professional was invited to present the new marketing plan to the client's board of directors.
Interim Director of Marketing
After a change in top management, a $450 million manufacturer lost its Marketing Director. Patina provided an Interim Marketing Director to keep the marketing function on track. Our Patina Professional managed the internal marketing team of four staffers and also prepared a report showing areas in need of improvement. The professional updated the job description to provide a clear blueprint of the type of person the client should hire for the role going forward and then participated in the interview process for the new Marketing Director.
Ad Campaign Review
A large manufacturer had embarked on an expensive and extensive advertising campaign. The company's board of directors and CEO engaged Patina to review the success and contribution of this ad campaign to the company's financial results. Patina provided a Patina Professional to provide an objective, unbiased review of the return of this significant marketing investment.
When you need an experienced professional, or team of professionals, to execute and/or manage a special project or key initiative, you can trust Patina to provide the right solution. We match your needs with talented executives who have done it before.
When a key position must be filled on an interim basis, Patina has the proven resources to help. We’ll provide a highly experienced, precisely-matched professional to fill that role on a flexible basis — and we will act with the utmost urgency on your behalf. In some cases, these interim roles become interim-to-hire positions.
Patina can help you complete your management team by providing ongoing, part-time executives in key leadership functions where a full-time role is not needed or desired. This is a great way to have a well-rounded, world-class leadership team no matter the size of your company.
Our Patina Professionals give back by developing the high-potential leaders of the future. Many of our professionals enjoy spending a few hours a month by phone, email, Skype or in person meetings working to develop your up-and-coming talent. This is the most objective and confidential way to implement mentoring and coaching.
Patina is an excellent resource for board members and advisory board members. We have access to a deep and experienced portfolio of professional talent ready to serve.
Patina provides consulting, advisory and thought leadership solutions that meet the unique requirements of a broad range of companies — all on a flexible basis. This work is delivered by highly experienced executives who bring specialized expertise with a focus on tangible and practical results and outcomes.
When you are facing vacancies in executive leadership roles, Patina can conduct an intense executive search to precisely match top-level candidates to your needs. We go beyond traditional executive search by leveraging our existing relationships with proven, accomplished executives - shortening the timeframe to place quality candidates in your open roles. Our process ensures candidates are thoroughly vetted and tailored to your unique selection criteria.
Whether your challenge is simple and direct — or multi-faceted and complex — we start by gaining an intimate understanding of your business, objectives and situation.
Our solution development phase is incisive and collaborative. We structure a customized solution within your budget that will meet your business objectives — and help you realize your vision or address any critical issues.
Every step of the way, Patina maintains the highest quality standards for all our clients. Whether it’s a single person or a team, we precisely match our professionals’ expertise to your specific needs. Our team narrows down the options and selects one or more Patina Professionals to present to you. Every talent resource is chosen with your input and approval.
Marked by close collaboration, regular communication, weekly reporting, and the highest level of project accountability and responsibility, we monitor and manage each engagement closely to ensure success.
Learn about Patina from our founders