Patina has assembled a large, diverse and high-quality collection of CPG talent. With executives from some of the best brand building companies in the world, we help a wide variety (a range of sizes and types) of CPG companies drive maximum results. And, we have the proven ability to help companies take their consumer products to new domestic and global markets.
Patina’s CPG Professionals help in the following ways:
These examples explain how we can help in a variety of situations:
Trade Promotion Spend Management Pilot
Within the first 30 days after launching a Trade Spend Management pilot, Patina helped a personal care manufacturer negotiate a >50% reduction in fixed ad rates per event, and increase in-store display compliance to 80%.
Patina provided two CPG executives with experience in national and international operations to manage the integration of a new acquisition for a leading global spirits company.
Patina assessed the sales tactics of a mid-sized food company to determine how to enhance its multiple product brands in the marketplace.
A clothing retailer — catalog and stores — turned to Patina for an interim Chief Marketing Officer while its retained search firm continued a lengthy search for a permanent replacement. The client was pleased with its first interim executive experience and decided to hire her full time, thus terminating the retained search.
China Market Analysis
Patina provided an executive, with experience in evaluating China as a potential market, to work on a market analysis assessment for a client considering an expansion into the Asia Pacific region.
When you need an experienced professional, or team of professionals, to execute and/or manage a special project or key initiative, you can trust Patina to provide the right solution. We match your needs with talented executives who have done it before.
When a key position must be filled on an interim basis, Patina has the proven resources to help. We’ll provide a highly experienced, precisely-matched professional to fill that role on a flexible basis — and we will act with the utmost urgency on your behalf. In some cases, these interim roles become interim-to-hire positions.
Patina can help you complete your management team by providing ongoing, part-time executives in key leadership functions where a full-time role is not needed or desired. This is a great way to have a well-rounded, world-class leadership team no matter the size of your company.
Our Patina Professionals give back by developing the high-potential leaders of the future. Many of our professionals enjoy spending a few hours a month by phone, email, Skype or in person meetings working to develop your up-and-coming talent. This is the most objective and confidential way to implement mentoring and coaching.
Patina is an excellent resource for board members and advisory board members. We have access to a deep and experienced portfolio of professional talent ready to serve.
Patina provides consulting, advisory and thought leadership solutions that meet the unique requirements of a broad range of companies — all on a flexible basis. This work is delivered by highly experienced executives who bring specialized expertise with a focus on tangible and practical results and outcomes.
When you are facing vacancies in executive leadership roles, Patina can conduct an intense executive search to precisely match top-level candidates to your needs. We go beyond traditional executive search by leveraging our existing relationships with proven, accomplished executives - shortening the timeframe to place quality candidates in your open roles. Our process ensures candidates are thoroughly vetted and tailored to your unique selection criteria.
Whether your challenge is simple and direct — or multi-faceted and complex — we start by gaining an intimate understanding of your business, objectives and situation.
Our solution development phase is incisive and collaborative. We structure a customized solution within your budget that will meet your business objectives — and help you realize your vision or address any critical issues.
Every step of the way, Patina maintains the highest quality standards for all our clients. Whether it’s a single person or a team, we precisely match our professionals’ expertise to your specific needs. Our team narrows down the options and selects one or more Patina Professionals to present to you. Every talent resource is chosen with your input and approval.
Marked by close collaboration, regular communication, weekly reporting, and the highest level of project accountability and responsibility, we monitor and manage each engagement closely to ensure success.
Learn about Patina from our founders