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“Patina is a business partner that helps my companies manage risk and improve results...they help us drive performance.”

- CEO, Dedicated Computing & Tushaus

“Patina provides us proven industry expertise so we can tackle some of our most challenging strategies. It is a great partnership that we turn to again and again.”

- Vice President, Finance & IT, Johnson Controls

“Patina has been an accelerator to our business with their experienced professionals who can hit the ground running. In addition, the company’s flexible model allows us to capture more opportunities and drive faster growth.”

- CEO, Paris Presents

“We asked Patina for help in finding a Board member – they listened carefully to what we wanted, were very responsive and quickly provided an outstanding candidate who has now joined the Board.”

- CFO, Waterstone Bank

“Our company has twice engaged Patina’s mentorship program over the past year. We found both mentors insight to be refreshing, and their support and encouragement clearly builds the confidence of our mentees.”

- President & CEO, Tax Air

"I could not have asked for a better outcome, and Patina’s management of the project was the overwhelming reason we have experienced success."

- Vice President, Marketing & Public Relations, TravelCenters of America LLC

“I highly recommend Patina Solutions. Patina has proved that it can match unique circumstances to unique candidates by offering fresh alternatives, flexibility and professional staff.”

- President, DUECO, Inc.

“I was intrigued when I first heard about Patina. I was pleased that Patina was able to provide me with the exact experience set I was looking for. It was a very positive experience, and one I would not hesitate to repeat.”

- Vice President – Personal Lines & Marketing, West Bend Mutual Insurance Company

“The professionals Patina Solutions brings forward have the right expertise, enthusiasm and work ethic.”

- IT Director, City of Waukesha

“Patina Solutions is strategic and different. They listen to us and really understand our business.”

- VP of Operations, Quad Med

“Patina has been a great partner for us in obtaining experienced talent for specific projects or periods of time. I know I can count on Patina!”

- Senior Vice President, Global Human Resources, Medline Industries, Inc.

“Patina has helped Riverside work more effectively on numerous projects. Their excellent people have been flexible, creative and responsive, and we consider them a true business partner.”

- Chief of Staff, Riverside Capital Appreciation Fund

“When our CEO resigned unexpectedly, we turned to Patina for help. Within a few days, they identified some great candidates. Within a few weeks, we chose one to become our new CEO. Patina listens well, acts with urgency and is always easy to work with.”

- Chairman, Bentley World Packaging

“Patina has top-shelf professionals who have really gotten to know our company, our people and our needs – and they have matched up very high-quality people to meet those needs. We have found that their professionals have made a real difference.”

- President & CEO, IEWC



Patina’s Marketing practice helps companies deal with a wide variety of issues and situations at a strategic and tactical, "hands-on" level.  Whether you have a skills or expertise gap — or just need more help to meet deadlines — we are ready to assist with our experienced and proven team.  With marketing talent from some of the best companies in the world, we are able to help in areas such as:

Strategic Level

  • Marketing organization development and talent assessments
  • Role clarification between sales, marketing or other business areas
  • Marketing ROI and dashboard development
  • Marketing strategy, planning process and plan development
  • Product/brand strategy development and management
  • Competitive analysis and strategies
  • Review and/or development of customer, market and product research programs
  • Global/International market development and opportunity assessment
  • Innovation capabilities development and management, new products/services identification and commercialization programs

Tactical Level

  • Communications, public relations and investor relations
  • Advertising and media buying
  • Collateral development and sales support
  • Marketing systems and reporting
  • Campaign development
  • Direct marketing
  • Event planning
  • Promotions
  • Internet marketing and social media
  • Marketing agency reviews and ongoing management

These examples explain how we can help in a variety of situations:

Strategic Marketing Plan

A commercial real estate firm had never had a marketing plan to help it fully lease its vast holdings of industrial and office space. The company did not need a full-time marketing executive, but it did need the type of experience and knowledge gained from a seasoned marketing professional.  Patina provided a Patina Professional to create the comprehensive marketing plan and then manage a new internal client marketing employee for approximately 20 hours a month. Our professional was invited to present the new marketing plan to the client's board of directors.    

Interim Director of Marketing

After a change in top management, a $450 million manufacturer lost its Marketing Director. Patina provided an Interim Marketing Director to keep the marketing function on track. Our Patina Professional managed the internal marketing team of four staffers and also prepared a report showing areas in need of improvement. The professional updated the job description to provide a clear blueprint of the type of person the client should hire for the role going forward and then participated in the interview process for the new Marketing Director. 

Ad Campaign Review

A large manufacturer had embarked on an expensive and extensive advertising campaign.  The company's board of directors and CEO engaged Patina to review the success and contribution of this ad campaign to the company's financial results. Patina provided a Patina Professional to provide an objective, unbiased review of the return of this significant marketing investment. 

How we work with you

Special Projects

When you need an experienced professional, or team of professionals, to execute and/or manage a special project or key initiative, you can trust Patina to provide the right solution. We match your needs with talented executives who have done it before.

Interim Executives

When a key position must be filled on an interim basis, Patina has the proven resources to help. We’ll provide a highly experienced, precisely-matched professional to fill that role on a flexible basis — and we will act with the utmost urgency on your behalf. In some cases, these interim roles become interim-to-hire positions.

Part-Time Executives

Patina can help you complete your management team by providing ongoing, part-time executives in key leadership functions where a full-time role is not needed or desired. This is a great way to have a well-rounded, world-class leadership team no matter the size of your company.

Mentoring & Coaching

Patina offers experienced, certified Executive Coaches, as well as Experiential Coaches and Mentors, who are leaders with industry and functional expertise.

Board Members

Patina is an excellent resource for board members and advisory board members. We have access to a deep and experienced portfolio of professional talent ready to serve.

Consulting & Expertise

Patina provides consulting, advisory and thought leadership solutions that meet the unique requirements of a broad range of companies — all on a flexible basis. This work is delivered by highly experienced executives who bring specialized expertise with a focus on tangible and practical results and outcomes.

Executive Search

When you are facing vacancies in executive leadership roles, Patina can conduct an intense executive search to precisely match top-level candidates to your needs. We go beyond traditional executive search by leveraging our existing relationships with proven, accomplished executives - shortening the timeframe to place quality candidates in your open roles. Our process ensures candidates are thoroughly vetted and tailored to your unique selection criteria.

Talent Development

Strengthen your talent today and build your leaders for tomorrow.

The Patina Process


Whether your challenge is simple and direct — or multi-faceted and complex — we start by gaining an intimate understanding of your business, objectives and situation.

Solution Development

Our solution development phase is incisive and collaborative. We structure a customized solution within your budget that will meet your business objectives — and help you realize your vision or address any critical issues.

Talent Plan

Every step of the way, Patina maintains the highest quality standards for all our clients. Whether it’s a single person or a team, we precisely match our professionals’ expertise to your specific needs. Our team narrows down the options and selects one or more Patina Professionals to present to you. Every talent resource is chosen with your input and approval.

Execution & Management

Marked by close collaboration, regular communication, weekly reporting, and the highest level of project accountability and responsibility, we monitor and manage each engagement closely to ensure success.