Bob Fry

Bob is a healthcare insurance executive and subject matter expert who works directly with clients to meet their needs. A senior executive with more than 30 years of experience across multiple disciplines in the healthcare industry, he specializes in developing and implementing innovative solutions to increase profits and exceed growth expectations.

Bob spent more than 25 years at Cigna Healthcare where he worked across multiple divisions in the development of new products, services and driving improved performance of existing segments. More recently, before consulting with Patina clients, he was the Vice President of Sales of the newly established Government and Education segment. He developed and led a new distribution model that doubled the segment to more than 1.4 million customers and increased customer retention rates to over 98 percent.

Bob has a Bachelor’s degree in Biology from Doane University and an M.B.A from the University of Nebraska-Omaha.