This Privacy Policy informs users as to the type, scope and purposes of the collection and use of personal data by

Patina Solutions
Brookfield, WI 53005
Phone: 262.797.5700

(hereinafter “Provider”) on this Website.

The legal basis is the General Data Protection Regulation (GDPR) of the European Union.

This privacy policy (“Policy”) describes Patina’s practices with respect to personal information it collects from users of our services (including clients, prospective clients, Professionals, and prospective employees) and users of the materials available at

Patina is committed to respecting the privacy of our clients, prospective clients, Professionals, and Site visitors. This Policy applies when you use our services or share information with us. We offer our users choices about the data we collect, use and share as described in this Privacy Policy.

Access Data / Server Log Files

Provider (or its Webspace provider) collects data about every access to this Website (in server log files). The access data may include: Name of the website accessed, file, date and time of the data retrieval, data volume transferred, notification of the retrieval, browser type and version, user’s operating system, referrer URL (the site visited previously), IP address and requesting provider.

Provider only uses the protocol data for statistical evaluations for the purpose of operating, optimizing and the security of this Website.

Use of Personal Data

Personal data is information with the aid of which a person’s identity can be determined, i.e. personal details that can be traced back to a person. These may include, for instance, the name, e-mail address or telephone number, as well as data about preferences, hobbies, memberships or the websites a person visits. 

Provider only gathers, uses and passes on personal data according to Section 6 GDPR, if the user consents to the collection of the data or if this is permissible.


When contacting Provider (for example using a contact form or e-mail), the user’s information is stored for the purpose of processing the inquiry and in case further inquiries follow.

Future Communications

When supplying your contact information, we may inform you about us and our offerings verbally, in print (hardcopy), or electronically. Your data is only used for communication with Patina representatives and are not passed on to third parties. 


Cookies are small files that enable specific, device-related information to be stored on the user’s access device (PC, smart phone, etc.). They serve to improve the user-friendliness of websites and are thus beneficial to the user (e.g. storage of login data). They also serve to record the statistical data pertaining to the use of the website and to analyze them in order to improve the offering. Users can influence the use of the cookies. They can inspect, delete, or block any cookies used by the Website by selecting the appropriate settings in their web browsers.

Most browsers offer an option for limiting or preventing the saving of cookies. We point out, however, that cookies make using the site faster and more efficient. You can manage many online advertising cookies from companies at the US site or the EU site

CCPA Privacy

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us.

  • Category A: Identifiers.Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers.Collected: Yes.
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.Collected: Yes.
  • Category C: Protected classification characteristics under California or federal law.Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).Collected: No.
  • Category D: Commercial information.Examples: Records and history of products or services purchased or considered.Collected: No.
  • Category E: Biometric information.Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.Collected: No.
  • Category F: Internet or other similar network activity.Examples: Interaction with our Service or advertisement.Collected: Yes.
  • Category G: Geolocation data.Examples: Approximate physical location.Collected: No.
  • Category H: Sensory data.Examples: Audio, electronic, visual, thermal, olfactory, or similar information.Collected: No.
  • Category I: Professional or employment-related information.Examples: Current or past job history or performance evaluations.Collected: No.
  • Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.Collected: No.
  • Category K: Inferences drawn from other personal information.Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.Collected: No.

Under CCPA, personal information does not include:

  • Publicly available information from government records
  • Deidentified or aggregated consumer information
  • Information excluded from the CCPA’s scope, such as:
    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
    • Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from You. For example, from the forms You complete on our Service, preferences You express or provide through our Service.
  • Indirectly from You. For example, from observing Your activity on our Service.
  • Automatically from You. For example, through cookies We or our Service Providers set on Your Device as You navigate through our Service.
  • From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors to deliver targeted advertising to You, or other third-party vendors that We use to provide the Service to You.

Use of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA), which may include the following examples:

  • To operate our Service and provide You with our Service.
  • To provide You with support and to respond to Your inquiries, including to investigate and address Your concerns and monitor and improve our Service.
  • To fulfill or meet the reason You provided the information. For example, if You share Your contact information to ask a question about our Service, We will use that personal information to respond to Your inquiry.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to You when collecting Your personal information or as otherwise set forth in the CCPA.
  • For internal administrative and auditing purposes.
  • To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of Your Personal Data” section.

If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes We will update this Privacy Policy.

Disclosure of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When We disclose personal information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Sale of Personal Information

As defined in the CCPA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

Please note that the categories listed below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact sold, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been shared for value in return.

We may sell and may have sold in the last twelve (12) months the following categories of personal information:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Category F: Internet or other similar network activity

Share of Personal Information

We may share Your personal information identified in the above categories with the following categories of third parties:

  • Service Providers
  • Our affiliates
  • Our business partners
  • Third party vendors to whom You or Your agents authorize Us to disclose Your personal information in connection with products or services We provide to You

Your Rights under the CCPA

The CCPA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:

  • The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
  • The right to request. Under CCPA, You have the right to request that We disclose information to You about Our collection, use, sale, disclosure for business purposes and share of personal information. Once We receive and confirm Your request, We will disclose to You:
    • The categories of personal information We collected about You
    • The categories of sources for the personal information We collected about You
    • Our business or commercial purpose for collecting or selling that personal information
    • The categories of third parties with whom We share that personal information
    • The specific pieces of personal information We collected about You
    • If we sold Your personal information or disclosed Your personal information for a business purpose, We will disclose to You:
      • The categories of personal information categories sold
      • The categories of personal information categories disclosed
  • The right to say no to the sale of Personal Data (opt-out). You have the right to direct Us to not sell Your personal information. To submit an opt-out request please contact Us.
  • The right to delete Personal Data. You have the right to request the deletion of Your Personal Data, subject to certain exceptions. Once We receive and confirm Your request, We will delete (and direct Our Service Providers to delete) Your personal information from our records, unless an exception applies. We may deny Your deletion request if retaining the information is necessary for Us or Our Service Providers to:
    • Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of our ongoing business relationship with You, or otherwise perform our contract with You.
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
    • Debug products to identify and repair errors that impair existing intended functionality.
    • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
    • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if You previously provided informed consent.
    • Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us.
    • Comply with a legal obligation.
    • Make other internal and lawful uses of that information that are compatible with the context in which You provided it.
  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your consumer’s rights, including by:
    • Denying goods or services to You
    • Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
    • Providing a different level or quality of goods or services to You
    • Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and if You are a California resident, You can contact Us:

  • By email:
  • By calling us at 1-855-837-5702

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information.

Your request to Us must:

  • Provide sufficient information that allows Us to reasonably verify You are the person about whom We collected personal information or an authorized representative
  • Describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it

We cannot respond to Your request or provide You with the required information if we cannot:

  • Verify Your identity or authority to make the request
  • And confirm that the personal information relates to You

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, We will select a format to provide Your personal information that is readily usable and should allow You to transmit the information from one entity to another entity without hindrance.

Do Not Sell My Personal Information

You have the right to opt-out of the sale of Your personal information. Once We receive and confirm a verifiable consumer request from You, we will stop selling Your personal information. To exercise Your right to opt-out, please contact Us.

The Service Providers we partner with (for example, our analytics or advertising partners) may use technology on the Service that sells personal information as defined by the CCPA law. If you wish to opt out of the use of Your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that You use.


You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, You will need to opt out again.

Mobile Devices

Your mobile device may give You the ability to opt out of the use of information about the apps You use in order to serve You ads that are targeted to Your interests:

  • “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
  • “Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from Your mobile device by changing the preferences on Your mobile device.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Google Analytics

This Website uses Google Analytics, a Web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies: text files that are stored on the user’s computer and that enable the use of the website to be analyzed. The information about the use of this website generated by the cookie is generally transmitted to and stored on a Google server in the USA.

As Google Analytics is used together with a Google advertising service (Google Remarketing, see below), the data recorded by Google Analytics may also be brought together with data from third-party cookies (from websites from other providers). You can find out more about this at

Users can prevent cookies from being stored on their computer by setting their browser software accordingly. However, this Website points out to the users that they may then not be able to fully use all functions of this website. The users can also prevent the data generated by the cookie and data relating to their use of the website (including their IP address) from being sent to or processed by Google, by downloading and installing the browser plugin made available at the following link:

Use of Google Remarketing

This website may use the remarketing function of Google Inc. This function serves to present website visitors within the Google advertising network advertising that is related to their personal interests. A cookie is stored in the website visitor’s browser, which enables the visitor to be recognized when he/she access websites that belong to Google advertising network. On these sites, the visitor can be presented with advertising that relates to content that the user has called up previously on websites that use the remarketing function from Google.

This can lead to a linking of data from other websites. When you are registered with your Google account, Google can also link the data with your Google account. The purpose and scope of the data collection by Google and their further processing and use can be found in the data protection notice of Google:

If you do not want Google Remarketing to be used, you can deactivate it using the settings at

International Transfer of Personal Data

Your personal data may be collected, processed and/or otherwise transferred outside the United States or the European Economic Area (EEA) and may be processed not only in the country in which it was collected but also in other countries, where data protection and privacy laws and regulations may not offer the same level of protection as in other parts of the world. By providing your personal data to Patina Solutions, you consent to such transfer, collection and/or processing in the United States of your personal data, which includes the use of cookies as described in this Policy. Patina’s transfers of EEA personal data to third parties outside the EEA are based either on a finding of adequacy of the third party’s privacy safeguards or the use of standard contractual clauses.

EU Data Subject Individual Rights

The European Union General Data Protection Regulation (GDPR) provides certain rights to covered data subjects. Patina Solutions offers choices about the collection, use, and sharing of your data in compliance with the GDPR. For personal data we have about you as an EU data subject, you have the right to:

  • Change or correct inaccurate data.
  • Object to or limit use of data: You can object to our collection or processing of your data if we have no legal right to keep using it, and you can ask us to limit our use of it.
  • Delete data: You can ask us to erase the data we have about you unless we have an overriding legal basis for keeping it (for example, if we have remitted payment to you and must keep some of your personal data as tax records.)
  • Access and take your data: You can ask us for a copy of your personal data in machine readable form.

You can exercise these rights either when communicating to us on the page on which you have provided such information, subscribed, or registered, or by contacting us at 262.797.5700.


This website may use an algorithm for marketing purposes, with the aid of which content can be displayed that is individually tailored to a given user. Using cookies, data is gathered pertaining to the visitor’s user behavior (e.g. which content they view and how often). These data are analyzed and serve as the basis for the calculation for which content is shown to which user. The cookies gather data in anonymized form, and not personal data. 


On our Website, we may use a service provided by the company Hubspot to gather statistical data about how people use our website, to optimize our range of products and services accordingly, to provide downloads of case studies, publications, studies, event information and registrations, white papers, fact sheets and other similar materials, and to conduct e-mail marketing. To do this, we may save one or more cookies on your computer, with the aid of which we collect data for marketing and optimization purposes, which are saved and further processed on the Hubspot servers. The data collected can be brought together with the personal data that you voluntarily provide on the website, in order to form a profile. You can choose not to allow a personal profile to be compiled by deactivating the “Cookie” function in your browser (see section “cookies”). If you give us your consent, we may also use your data to inform you about our products and new developments. 


The Site is not designed for or directed at individuals under the age of 18. We do not collect personally identifiable information from any person we actually know is an individual under the age of 18.


We will be happy to tell you on request what personal information we have saved about you, according to Section 15 GDPR. We are always at pains to ensure that your data are correct and up to date. If, despite our efforts, we have stored incorrect information, please inform us, so we can rectify the situation, complying with your right of correction according to Section 16 GDPR.

Further Rights

In addition to your rights of disclosure and correction, you have further rights regarding the handling and processing of your data.

You can always object to certain future uses of your personal information, in particular to Patina Solutions mailings.

Furthermore, you have the right of deletion of your personal data (Section 17 GDPR), restriction of processing your data (Section 18 GDPR), objection against processing your data (Section 21 GDPR) and your right of transfer of your data (Section 20 GDPR). Please note that these rights are subject to further legal requirements.

Patina Solutions is responsible for complying with your rights, with regard to common data processing. Nevertheless, you also may claim your rights against the competent data protection authority or against the other Patina Solution companies.

In case you have any questions regarding the handling and processing of your personal data, or if you wish to exercise your rights, please get in touch with our team by phone at: 262.797.5700.