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Bob Fry


Bob is a senior executive with more than 30 years of experience across multiple disciplines in the healthcare industry. He specializes in developing and implementing innovative solutions to increase profits and exceed growth expectations.

Since 2016, Bob has been a healthcare insurance subject matter expert for Patina.

Bob spent more than 25 years at Cigna Healthcare where he worked across multiple divisions in the development of new products, services and driving improved performance of existing segments.

Most recently, before consulting with Patina clients, he was the Vice President of Sales of the newly established Government and Education segment. He developed and led a new distribution model that doubled the segment to over 1.4 million customers and increased customer retention rates to over 98 percent.

Bob holds degrees from Doane University (B.A. in Biology) and the University of Nebraska-Omaha (M.B.A.).

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